In today’s business environment where intellectual properties, creativity and innovation are real competitive advantage, the emphasis on qualities of human interaction has never been greater. As market conditions and technologies evolve at an astonishing pace, today’s organizations and future business strategies must adapt accordingly or risk becoming irrelevant. Consequently, leaders of the future will need ... The post Intellectual Capital Management and Leadership: Interview with Prof. Dr. Alexander J. Wurzer, CEIPI appeared first on IP Business Academy.

When manufacturing companies undergo the digital transformation, is there a kind of blueprint which they can follow to transform the IP strategy and operations into the digital paradigm? This is the question of the following research project. Machine/tooling manufacturers have a strong “hardware” legacy and skillsets which are mostly related to physical products. The rise ... The post How to transform an IP strategy into the digital realm? New research project at the MIPLM appeared first on IP Business Academy.

The value of an IP asset represents the potential future economic benefits to the IP owner or authorized user. In order to be able to sell, license or enter into any commercial arrangements based on IP, you need to be able to put a value on an IP asset. When it comes to IP management ... The post Decision-Making in IP Management appeared first on IP Business Academy.

The commercialization of intellectual property assets and with it the management of intellectual property as a whole, becomes more and more a global topic. Therefore, the World Intellectual Property Organization (WIPO) organized already in 2018 together with the National Chinese intellectual property administration (CNIPA) a training course on “Management and Commercialization of Intellectual Property Assets” ... The post WIPO-CNIPA Advanced Training Course on Management and Commercialization of Intellectual Property Assets 18.-29.10.2021 – Best Practice appeared first on IP Business Academy.

Chinese electric-car maker NIO is making waves in the electric vehicle (EV) industry thanks to its marketing approach. NIO was founded in 2014 and it’s a Shanghai-based startup that’s quickly become one of the world’s most valuable electric-car brands. NIO, which offers upscale battery-electric vehicles with a focus on performance, has positioned itself as an ... The post Marketing driven IP strategy of Chinese Tesla rival NIO: Research Project at MIPLM/CEIPI appeared first on IP Business Academy.

How can IP keep pace with the agile development of digital business models? How can IP based risk management be adapted to the paradigm of iterative, agile project management and the speed of digital developments? This MIPLM thesis deals with the use of continuous quality management processes, in particular the Plan-Do-Check-Act (PDCA) cycle in innovation ... The post IP risk management in digital business model creation: New research project at the MIPLM appeared first on IP Business Academy.

The worldwide spending on digital transformation (DX) is projected to reach 1.78 trillion U.S. dollars in 2022. This spending is necessary, since digital transformation must be more than the digitalization of existing business processes, but the creation of completely new digital business models. With this being said, how can a “business model” be defined and ... The post The digital transformation of business models and the role of IP appeared first on IP Business Academy.

The video game market is a fast-growing market segment that had a global market value of 156 billion $US in 2020 and is expected to grow by over 70% until 2025. Video games today include games that can be played on a variety of devices, from computer games to console games to games played on ... The post CEIPI IP Business Talk: IP and Video Games with Dr. Marta Bettinazzi appeared first on IP Business Academy.

In a competitive digital business environment, digital patents are vital for maintaining the exclusivity position in eco-systems. The term digital patents originates from the economic value of digital patents in digital eco-systems. On the other hand, it derives from the context of the development of digital business models within the development of the Internet of ... The post Digital Patent Impacts in Digital Business Models appeared first on IP Business Academy.

Even though they are a relatively recent phenomenon, mobile apps became an inalienable part of our day-to-day experiences. The study of Newark-French already ten years ago found that consumers spend more time with mobile apps than on the web. Today, in 2021, it is safe to say that this is certainly the case. To give you ... The post Mobile app protection appeared first on IP Business Academy.