Today, digital business models help companies create new ways to compete, collaborate, and operate within the market. With the value digitalization offers for business models, digital ecosystems impact business functionality and determine the way business is managed today. It is vital to understand the role of IP in digital ecosystems for businesses to win in ... The post Digital Ecosystems and the Evolution of Digital Transformation in Industries appeared first on IP Business Academy.

In this “Origins of IP Management” episode we want to discuss the Paper: Fleisch/Weinberger/Wortmann: „Business Models and the Internet of Things“, Bosch, Technical Report, 9/2014 Cannot open the video? Please click: https://youtu.be/QHYpyUsDVf0  This paper was a very important contribution to various discussions that have become extremely important for IP strategy development today. It linked the ... The post Origins of IP Management – Episode 1 „Business Models and the Internet of Things“ appeared first on IP Business Academy.

The book “Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises: IP Branding, Licenses, Trademarks, Copyrights, Patents and Contractual Arrangements” is a valuable resource for any legal practitioner dealing with IP law and commercial law areas. It explains the importance and value of IP, including patents, trademarks, copyright, branding and licenses, and ... The post Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises appeared first on IP Business Academy.

As younger generations are focusing more on digital solutions, brands today use gaming mechanics in their user experience to draw and retain these demands from their future customers. These game mechanics are broken down to; goals, reward mechanisms, rules, and direct feedback in non-gaming scenarios. For example, a sportswear manufacturer can provide a running app ... The post Webinar of CEIPI and INAPI: IP Protection of Digital Use Cases and Gamification appeared first on IP Business Academy.

Elmos Semiconductor SE is a German manufacturer of semiconductor products founded in 1984 in Dortmund. It is the the world leader in mixed-signal integrated circuit solutions and develops, produces, and sells application-specific integrated circuits (ASICs) primarily for use in cars. Elmos has a long tradition in providing innovative solutions and today addresses the current megatrends in ... The post Training at Elmos Semiconductor SE: Importance of the quality of IP-Management in the automotive sector appeared first on IP Business Academy.

Quality in IP-Management becomes more and more important for businesses who want to protect their digital business models due to the inevitability of the digital transformation. This is especially true for SMEs who want to remain competitive against the digital giants from the USA and China. To ensure the necessary quality in IP management, since ... The post Training at the wvib Maschinenbau-Beirat: IP-Management for the industry 4.0 according to DIN 77006 appeared first on IP Business Academy.

The IP-Management program at CEIPI is by far the most successful executive management program in IP in Europe. Since 2005, CEIPI has offered a comprehensive IP Management education, for which it develops case studies with C-Level executives and heads of IP from industry to prove the success of its methods, skills and knowledge. The students ... The post Lecturer Portrait: Bastian Best on digital patents and the digital transformation appeared first on IP Business Academy.

The Razor and Blade Business Model – also known as the bait and hook business model – is a very well established and famous business model around the world. Companies like Gillette, Canon, Nespresso, and many others have been successfully using it. The Razor and Blades Business Model is the strategic positioning of one product ... The post IP strategies for Razor-razorblade from Gillette to Canon and Nespresso: New research project at MIPLM appeared first on IP Business Academy.

Intellectual property: An economic asset In a globalized world where competitive advantages are almost instantly competed away, only Intellectual Property rights (IP) can provide durable protection of a company’s economic position. Exclusive IP rights on brands, technology, design, and data have become of strategic importance to companies, both as revenue generator and as asset – ... The post The C-suite can embrace the intangible economy through “Integrated IP Management” appeared first on IP Business Academy.

Since June 2020 the DIN77006 is in effect in Germany. It is the quality standard to design digital use cases and other solutions like apps, customer journeys and business models to make them patentable and free of third-party rights. This university seminar by CEIPI explains how to apply that approach in praxis with many concrete ... The post IP-Management series at CEIPI: Patent protection for digital solutions according to DIN77006 appeared first on IP Business Academy.