Intellectual property: An economic asset In a globalized world where competitive advantages are almost instantly competed away, only Intellectual Property rights (IP) can provide durable protection of a company’s economic position. Exclusive IP rights on brands, technology, design, and data have become of strategic importance to companies, both as revenue generator and as asset – ... The post The C-suite can embrace the intangible economy through “Integrated IP Management” appeared first on IP Business Academy.

Since June 2020 the DIN77006 is in effect in Germany. It is the quality standard to design digital use cases and other solutions like apps, customer journeys and business models to make them patentable and free of third-party rights. This university seminar by CEIPI explains how to apply that approach in praxis with many concrete ... The post IP-Management series at CEIPI: Patent protection for digital solutions according to DIN77006 appeared first on IP Business Academy.

Numerous studies have shown that the contribution of SMEs concerning innovation performance is important for the European economy. At the same time, empirical data shows insufficient and incomplete use of IP by many SMEs in Europe. Although the relevance of the intellectual property within the innovation is obvious, European small and medium-sized enterprises (SMEs) do ... The post How to improve SMEs IP capabilities with prediagnosis: New research project at MIPLM appeared first on IP Business Academy.

Generally speaking, trademark licensing is a way for the trademark owner to further commercialize his intellectual property asset(-s) by allowing someone else to use his trademark under the terms defined by the trademark license agreement. From franchising to co-branding, one can license his trademark in various ways. Common to all of them, though, is the ... The post Trademark licensing appeared first on IP Business Academy.

Due to the 4th industrial revolution, companies increasingly change their way of innovating new products and services. In an effort to master the digital transformation, companies are shifting from the traditional waterfall-driven development process to a more agile one, to better solve customer-focused problems in order to create efficient and value-added innovations, in response to ... The post IP infringement risks in agile software development: New research project at the MIPLM appeared first on IP Business Academy.

The increasing focus on the streaming business is paying off for Disney: In the first two quarters of 2021, the group attracted significantly more new subscribers than competitor Netflix. In the highly competitive streaming market, the US entertainment company Walt Disney is increasingly competing with the market leader Netflix. This leads to the question: How ... The post Patent protected customer experience at NETFLIX and Disney+: New research project at the MIPLM appeared first on IP Business Academy.

Pilz GmbH & Co. KG was founded by Hermann Pilz in 1948 in Esslingen as a glass blowing workshop. In the next decades it switched to the field of electronic equipment, where it spearheaded the development of industry standards in the safety industry. In 1987 the company developed and patented the first safety relay PNOZ, ... The post Training at Pilz GmbH & Co. KG: How to protect digital solutions for safety and control systems with IP-design appeared first on IP Business Academy.

The rum industry is one of the largest earners of foreign exchange for the Caribbean islands outside of tourism and oil. For over 300 years, the Caribbean rum business has gently matured in protected markets. Centuries ago, rum was distilled from useless molasses that were left to spoil in the tropical heat and humidity for ... The post IP-based brand management for Caribbean Rum: New research project at MIPLM appeared first on IP Business Academy.

In today’s business environment where intellectual properties, creativity and innovation are real competitive advantage, the emphasis on qualities of human interaction has never been greater. As market conditions and technologies evolve at an astonishing pace, today’s organizations and future business strategies must adapt accordingly or risk becoming irrelevant. Consequently, leaders of the future will need ... The post Intellectual Capital Management and Leadership: Interview with Prof. Dr. Alexander J. Wurzer, CEIPI appeared first on IP Business Academy.

When manufacturing companies undergo the digital transformation, is there a kind of blueprint which they can follow to transform the IP strategy and operations into the digital paradigm? This is the question of the following research project. Machine/tooling manufacturers have a strong “hardware” legacy and skillsets which are mostly related to physical products. The rise ... The post How to transform an IP strategy into the digital realm? New research project at the MIPLM appeared first on IP Business Academy.