IP Management Our Approach
Your Benefit
"You can't manage what you don't measure."
Peter Drucker

IP Management

In recent years intangible assets have become an ever more important factor for competitiveness and real growth drivers for innovative companies.

Intangible Assets
Goodwill Intellectual Capital Intellectual Property
  • Future Gains
  • Human Capital
  • Business Models
  • Business Relations
    (e.g. contractual rights, licenses, approvals, franchises, marketing rights)
  • Patents and Utility Models 
  • Brands
  • Copyrights
  • Registered Design
  • Know-how


In the past the handling of intellectual property was mainly limited to issues relating to the acquisition of IP in order to protect inventions, new designs or names and features already on the market, or respectively issues regarding the management thereof.  A rigorously value-oriented IP management and the integration of IP into the business models were consciously only applied in some individual companies. But as a matter of fact IP constitutes today in many sectors and industries more than half of the company value!


Economy: Company investment in intangible assets and tangible assets in the USA (compared to operating income) - as % of GDP
Tangible Investment Tangible Investment
Intangible Investment Intangible Investment
 
Export: Export Unit Value Deutschland - in % *
* 2000 100%
 
Unternehmen: Intangible Assets und Unternehmenswert - in % des Marktwertes
Tangible Investment Tangible Investment
Intangible Investment Intangible Investment
 
Source
Fig. 1: Corrado et al. (2005, 2006) in “Intellectual asset and value creation” OECD-Bericht (2008)
Fig. 2: IKB aktuell, Handelsblatt News am Abend, “Intelligenz lässt sich wiegen”, Ausgabe Nr. 939, 2008
Fig. 3: 1975-2005: Cradoza, K.; Basara, J.; Cooper, L.; Conroy, R. (2006): The Power of Intangible Assets, les Nouvelles, Vol. 41, Nr. 1, S. 3 -7. 2008: Malackowski, J.E.; Barney, J., Patent Attribution to Equitiy Returns


If those values are properly used they become the central tool for the implementation of the company strategy and value generation in the knowledge economy. They serve as an instrument to realize and secure corporate goals. 
 

  IP-Valuation
is key
IP used as Financial Asset
e.g. implementation of IP holdings,
etc.
  IP-Valuation
is essential
IP used as a Management Strategy
e.g. creation of patent portfolios
and used actively as an asset
  Importance of valuation in the
business models
IP used in the Business Strategy
e.g. use of patents as legal instrument
and a source for income
  Significance of value of IP
becomes more important

IP used to Protect the
Company's Own Advantage
e.g. expansion through alternative
product development

  Minor relevance of
IP valuation
IP used for Protection and Defense
e.g. protection against attack
by other companies
    Creation and Management of IP




In many sectors the focus lies increasingly on cost-benefit questions of intellectual property. Budgets, balance sheets and annual reports are analyzed very carefully nowadays. Therefore it is ever more necessary to list the actual business value of intellectual property, have it individually tailored for each company and above all to manage it business efficiently. 

This implies that the protection-related issues must be complemented by other aspects, as for example the optimization of the value-adding contribution or a more creative arrangement of customer-supplier relations based on IP.

The aim is to integrate the intellectual property in the business strategy in order to maximize the company value by skillfully exploiting all possibilities of IP.

 Our Approach

Publications
Valuation of Patents
Wolters Kluwer Verlag

DIN Standard 77100:2011-05
Patent Valuation
» more

Handbook of Patent Valuation
Carl Heymanns Verlag
» more

Valuation of Intellectual Property Rights
Carl Heymanns Verlag
» more

Edited Volume
IP-Manager

Carl Heymanns Verlag
» more
Events
CEIPI Summer School
CEIPI
29. June - 07. July 2017
Strasbourg
» more
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