IP Management Our Approach
Your Benefit
"You can't manage what you don't measure."
Peter Drucker

Our Approach

Companies build and maintain IP portfolios in order to earn money by enlarging their market share or achieving premium prices. But the desired result can only be realized if the portfolio is carefully aligned with the specific company situation.

For this purpose the desired effect on competitors, customers and business models have to be taken into account already in the development stage of a portfolio. Only then can an IP portfolio be created which on the one hand supports optimally the strategic company concept, but also keeps its costs in a reasonable perspective.



IP-Value
 

Wurzer, A. / Hundertmark, S. (2005): Value-oriented IP management, in: Intellectual Asset Management, December/January 2006, S. 26.


For IP to become truly effective for the business model and value creation the intangible assets need to be re-organized.

As the following example of a notebook illustrates the raw materials used in this product have remained basically the same over the past 16 years. The intangible share however has increased manifold. An enormous product improvement and increase in performance has been realized. The practically identical resources had been re-organized using the know-how to increase the performance of the product. 
 

Notebook 1993
(Macintosh Powerbook 145B)
x 20.000 Notebook 2009
(Apple MacBook Air)
Notebook 1989 (Compaq LTE)   Notebook 2009 (Apple MacBook Air)
  Comparison of Technical Date
Speed: 0, 6 MFLOPS   Speed: 2,03 GFLOPS
Weight: 3,1 kg   Weight: 1,3 kg
Processor: 25 MHz   Processor: 2 x 1,6 GHz
Memory: 4 MB   Memory: 120 GB
Hard disk: 40 MB   Hard disk: 120 GB
Graphics: black-white
CGA 640 x 400
  Graphics: 2560 x 1600

 

Significance of intangible assets

Significance of intangible assets: Factor 20.000 by resource reconfiguration

An existing IP portfolio can be used in many different ways to optimize the company value. Particularly important is that the re-organization of the intangible assets leads to an optimization of the business model. The implementation of the measure requires a great deal of knowledge in the different areas as well as organization and coordination on part of the persons responsible. For this reason companies turn to various consultants, such as patent attorneys, auditors etc. for support.
 
But with their specialized knowledge they can always only cover single aspects. The question remains how can your needs of a successful economic exploitation of intangible assets be implemented in a coordinated way?

We bridge this gap!



 Your Benefit 

 

Publications
Valuation of Patents
Wolters Kluwer Verlag

DIN Standard 77100:2011-05
Patent Valuation
» more

Handbook of Patent Valuation
Carl Heymanns Verlag
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Valuation of Intellectual Property Rights
Carl Heymanns Verlag
» more

Edited Volume
IP-Manager

Carl Heymanns Verlag
» more
Events
CEIPI Summer School
CEIPI
29. June - 07. July 2017
Strasbourg
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